How much does a Great Idea matter ?
How important is a great idea when you are doing something new, whether it's a startup or something else significant?
Most people think the "great idea" is essential, and if you have a truly great idea, life will be easy: it'll be easy to get people to join you, get momentum, get funding if you need it and more.
I will argue that a great idea, although "great," is not as important as people think. We will ignore right now that an idea, regardless of how good, is useless unless someone takes action.
Even with a smashingly great idea, and enormous success, that idea will have changed during implementation, it will have morphed.
It did for Android (they were originally making a camera operating system well before Google bought them), Nintendo (paper playing cards), Nokia (started as a paper mill), YouTube (a dating site), and many more.
My opinion: Don't worry about a great idea; go for the Big Execution!
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Start and Build a Consulting Practice that you Love
I missed one crucial thing in my book on getting started with consulting, something perhaps nonobvious.
I focused primarily on “how,” with a little “why” as well. I did this because most of the questions I’ve gotten and continue to get are on “how.”
For example, “How to get clients,” and “How to set pricing.” I cover these extensively in my book; they are not “rocket science.”
Of course these are very important questions.
For example, without clients you will not launch your consulting career successfully or maintain and perhaps grow your consulting practice.
Let’s back up a few years. I realized I had a massive blind spot. Most of the questions I had received over the past few decades weren’t in the area in which I consulted—information security, or cybersecurity if you prefer that term.
Creating Momentum: Making Things Happen
Are you not making progress or even getting started on important initiatives whether professional or personal?
Well, we can MAKE our own MOTIVATION simply by getting started.
Consulting Clients - Two (Good!) Surprises
Two surprising (and good!) facts - as an independent consultant, you don't need a lot of clients because:
1) Some clients will stay clients for a very long time. Sometimes the term "mothership" clients has been used. I have several clients that have been clients for 8 to 20+ years including The SANS Institute, The Open Software Foundation, and Digital Equipement Corporation (DEC).
Other multiyear clients have included Cisco, IBM, The Royal Hong Kong Jockey Club, The Singapore Ministry of Education, and many others.
2) Some clients will give you a lot of work.
It may be 50 to 80% of your work at times.
Right now I have a great client who is giving me 50-60% of my work.And no surprise, some clients will be long term clients who also give you a lot of work!
So, you can be an extremely successful independent consultant without needing lots of clients.Some of my other videos (as well as my book) go into how to get clients.
Consulting: Your Most Likely Clients
Let’s talk about who is most likely to hire you as a consultant. The answer isn’t a surprise, it’s simply people you have worked with before.
Here is the great news: You have already worked with people before. And no doubt successfully, at least the majority of them.
Who are they? Where are they now?
This includes people at your current organization, people at previous organizations where you worked, and absolutely people who have moved to new organizations.
These people don’t need to think you are a Rock Star, they don’t even need to like you. They simply need to respect you. If you are professional and get the job done, the vast majority of people will respect you whether you have become friends with them or not.Think about who these people are.
You may even want to start jotting down a list. They are the most likely people to come to you with work, the easiest to approach for work, and the most likely to provide referrals and more.